Political Advertising Initiative
With political ad spending expected to surge to more than $5 billion next year, your newspaper can increase its revenue from this lucrative category… if you just go after it!
Find the political buyers and how to reach them, give consultants the information they need, and convey the unique selling strengths of newspapers. Package includes:
• Leads and contact information in your state … taken from our periodically updated database of 40,000 campaigns and candidates nationwide.
• New improved contact information on independent expenditure groups, Super PACs and 527’s, including “real time” updates.
• The 2012 Campaigns & Elections Magazine “Directory of Political Consultants.”
• The complete newspaper Power Point sales presentation.
Over 1,000 newspapers benefitted from the information we provided for the 2010 mid-term elections and newspaper share grew to nearly $400 million – an increase of $100 million from 2008. Using this lead and contact information for candidates and issue advocacy in the market, newspapers can have a powerful toolkit for new revenue.
Get everything you need to take an even bigger slice of the political pie for only $500!