Driving political advertising to the entire portfolio of newspaper media products is the single focus of The John Kimball Group.
Political advertising for the 2022 mid-term elections was huge and set records for candidate and campaign spending. Using the tools we provide, newspapers found over $1 billion in an election that generated more than $16 billion and the newspaper industry scored big!
With over 40 years of experience in newspaper advertising, circulation and marketing at the most senior levels of line and operational management at newspapers and as the chief marketing officer of the Newspaper Association of America, John understands the newspaper business, its challenges and opportunities and how to take full advantage of both.
Political:
We help newspapers grow political ad revenue through an initiative and a set of proven tools that has been used by over 1100 newspapers to sell to this multi billion dollar industry. Growing newspapers' political revenue from $50 million in 2002 to over $1 Billion in 2022, the results are impressive.
John Kimball, Founder
We also offer our services to newspaper companies of all sizes as an independent member of boards of directors. Bringing 40+ years of newspaper experience to these boards helps add outside and independent perspective to their management and operating strategies.
Contact me: john@johnkimballgroup.com 703-282-1311 (mobile)
83 Harpers Mill Way, Lovettsville, VA 20180